OUR TEAM & STORY
Our Roots
Better Green’s fledging roots over 25years ago came from a close-knit group of friends who worked during their summer holiday breaks running event bars, building festivals, and marquees.
In 2007 Ed Parsons spent a year working for a pop-up summer / Christmas party venue, here is where Ed cut his teeth and developed his production values and honed his site management skills. This is where he met Dee, and with her creative and commercial mind, they then went on to form a business together and this was the beginning of The Better Green Group.
22 years later, now married with two children, the company has a wider family of over 45+ crew and over 400 projects, some of which are showcased on this site.
Our Story
Better Green's family ethos and strong community resonate through the whole group from the top down. Founders Ed and Dee met at a temporary structure company in 2004; by 2006, they joined forces and launched their own production company that specialised in temporary bar builds for alcohol brands. By 2010 they became a couple, married in 2014, and now have two children. The rest they say is history on the timeline below.
BGPs first significant event was for RPM Ltd, the Strongbow Festival tour, which established the Better Green name on the experiential landscape.
BGP then saw rapid growth as BGP's name became synonymous with a friendly and collaborative service, a positive workforce, and never stopping until the job was done, no matter what the weather or challenges!
BGP would never shy away from short lead times whilst producing quality activation; this increased their good reputation, client list and retention. At the pitch level, the creative ideas and BGP's in-house design were attractive to the agencies they worked for and often gave their clients the edge in winning briefs and delivering as promised from Day 1.
As BGP grew, so did the size of projects and the team's knowledge base; activations such as The Pepsi Tower and The Danish Quarter have become iconic installations on UK festival sites.
BGP expanded into the pop-up market; BGP designed and installed Brixton Rooftop, which was awarded Pop-up of the Year in 2015, and 2016 and was nominated in 2017. View Brixton Rooftop Project
BGP is now well established and experienced in a multi-faceted company that offers creative and budget-led marketing responses, including experiential, touring, vehicle and container conversion, large format branding, stand design, pop-up exhibition design and build and special marketing projects.
Multiple platforms: events, experiential, touring, stand-to-build, pop-up, festivals, exhibitions, and special projects.
During the pandemic, BGP is proud to say they are one of few production companies that survived and saw 149% growth DURING Covid. This growth was due to BGP's message to clients, ' Do Something, Not Nothing', encouraging brands to activate during the pandemic. Out of this proactive inspiration brand activation, 'Raising the Bar', a support package for 500 Nationwide Diageo & Guinness customers, Pub Landlords, was created. This activation was an extraordinary and emotional rollout that saw BGP keep its team in regular work, suppliers in regular orders and even a competitor from the brink of closure. View Guinness Project
2021 saw BGP focus on its Sustainability and Outreach and create a solid and direct-to-need manifesto. The Better Green Group is hugely grateful to its clients for their belief in Better Green and what those contracts enable us to do. Learn more about our Sustainability and Outreach
The 2024 slate looks very exciting, and we cannot wait to share more news on the projects ahead!
A Simple Approach
Our approach is simple and effective and has ensured our clients return to us year on year. Due to our experience and company ethos, we can move with flexibility through both the planning and the implementation stages.
Early Input
Better Green input in the initial design and pitching stages, guarantees creative, sustainable, purposeful, safe, feasible, and accurately costed solutions from Day 1.
We look at Year 1 and beyond.
Strictly Sustainable
We are called Better Green for a reason, we are dedicated to clear sustainable solutions with 20% of our profit to carefully chosen offset and outreach benefactors
On Hand
We are collaborators, readily available consultants, a design and production resource for every stage of the activation.
Always Adaptable
We ensure all sites are well-equipped, managed and staffed to meet contracted demands and respond promptly and positively to on-site changes without delays.
BGP Community
45+ production and on site specialist crew members, designers, carpenters, electricians, finishers, logistics, operations and touring crew.
Senior Management Team
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Deborah Parsons
Group CEO Sustainability & Outreach Director
26 years experience at the creative edge of event, experiential and live production. Dee spearheads the companies overall group growth and its sustainability and outreach manifesto. Dee sets the company goals and standards and ensure its implementation. Dee oversees all legal, financial, process, and marketing of the company and leads the plans for the companies summer and Christmas parties!
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Edward Parsons
Managing Director + Production Director
26 years experience at the very sharp end of design and build of live event and festival build sites. Ed personally oversees all projects with his PMs and site teams, from brief to debrief. Clients enjoy Ed’s positive and collaborative approach gaining expectational results from some of the most challenging briefs. Ed’s wealth and extensive knowledge base for live sites ensure any unique idea or challenge will be possible through real-time creative solution finding.
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Tom Dodson
Chief Operations Officer
25 years experience in the global operations, build, and health and safety arena. What Tom doesn’t know is not current legislation! One of the industry’s. calmest, most knowledgeable, and most respected COOs in the industry.
Dave Whitehead
& Troy Morgan
Senior Production Managers
Our senior PM’s, our safe pair of hands, who will get it done.
Experienced, available, positive, direct and friendly.
Every project is an enjoyable experience for the client.
When challenges arise, strong communication built through the pre-production process are then met with a calm manner, solutions and a willingness to resolve. How do we know? Dave was once a client.
Ben Ashdown & Jake Gardiner
Senior Site Managers
Our Senior Site Managers that you will meet on the ground.